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The Lyric Writer’s Workroom

The Lyric Writer’s Workroom

July 10, 2017 Nicholas Tozier

Click here to view this project’s website

Description

The Lyric Writer’s Workroom began with no readers and no email subscribers. I registered my name as a domain in late 2009 and installed WordPress. This led to learning HTML, then CSS, then email marketing and automation software. I wrote and published hundreds of articles, some of which traveled far on social media.

Role

Founder, writer, podcaster

Results

  • Top ten on Google search results for terms like: “how to write a chorus,” “song ideas,” “rhyme schemes,” and “songwriting prompts.”
  • 3,733 email subscribers1 from scratch
  • 106,643 StumbleUpon visitors2 to an article called “33 Ways to Make More Time in Your Life for Music-Making”
  • 13.2% click-through rate on a single link in an email campaign. The Workroom routinely scores 7.5% click-through.3
  • Designed, published, and sold my first eBook
  • Designed, built, and sold four editions of my first online course

Writing Samples

  • Podcast: 14 Songs in 28 Days (and Other Adventures in Speed Songwriting)
  • Have You Mastered All 7 of these Basic Rhyme Schemes?
  • [How to Write Better Love Songs with the Help of Ancient Roman Convicts]
    (http://nicholastozier.com/write-better-love-songs-with-the-help-of-ancient-roman-convicts/)
  • How to Write a Chorus That Your Listeners Will Want to Hear Again (and Again, and Again…)

Skills used

  • Content writing
  • Content editing
  • Podcast scripting & production
  • SEO
  • Email coding, segmentation, automation, and metrics
  • Double opt-in, CAN-SPAM compliance, and other best practices

Software and systems used

  • WordPress
  • MailChimp
  • HTML & CSS
  • Markdown, a plain text syntax that streamlines content workflow (converts to HTML)
  • Sensei instructional design software (integrates with WooCommerce)
  • Getting Things Done (GTD) for project organization & deadline management
  • Microsoft office
  • Adobe Audition recording software
  • Filezilla FTP software

Click here to return to portfoliobeautifully framed notebook photo brought to you by waferboard


  1. Source: MailChimp stats, retrieved January 2, 2018 ↩
  2. Source: StumbleUpon ↩
  3. Source: MailChimp stats, retrieved January 2, 2018. The high percentage is due to a long-term strategy I’ve been rolling out for years. Ask if you’re curious. ↩

Reader Interactions

© 2018 Nicholas Tozier

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