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The Lyric Writer’s Workroom

The Lyric Writer’s Workroom

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Description

The Lyric Writer’s Workroom began with no readers and no email subscribers. I registered my name as a domain in late 2009 and installed WordPress. This led to learning HTML, then CSS, then email marketing and automation software. I wrote and published hundreds of articles, some of which traveled far on social media.

Role

Founder, writer, podcaster

Results

  • Top ten on Google search results for terms like: “how to write a chorus,” “song ideas,” “rhyme schemes,” and “songwriting prompts.”
  • 3,733 email subscribers1 from scratch
  • 106,643 StumbleUpon visitors2 to an article called “33 Ways to Make More Time in Your Life for Music-Making”
  • 13.2% click-through rate on a single link in an email campaign. The Workroom routinely scores 7.5% click-through.3
  • Designed, published, and sold my first eBook
  • Designed, built, and sold four editions of my first online course

Writing Samples

Skills used

  • Content writing
  • Content editing
  • Podcast scripting & production
  • SEO
  • Email coding, segmentation, automation, and metrics
  • Double opt-in, CAN-SPAM compliance, and other best practices

Software and systems used

  • WordPress
  • MailChimp
  • HTML & CSS
  • Markdown, a plain text syntax that streamlines content workflow (converts to HTML)
  • Sensei instructional design software (integrates with WooCommerce)
  • Getting Things Done (GTD) for project organization & deadline management
  • Microsoft office
  • Adobe Audition recording software
  • Filezilla FTP software

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  1. Source: MailChimp stats, retrieved January 2, 2018 ↩
  2. Source: StumbleUpon ↩
  3. Source: MailChimp stats, retrieved January 2, 2018. The high percentage is due to a long-term strategy I’ve been rolling out for years. Ask if you’re curious. ↩

Reader Interactions