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Description
The Lyric Writer’s Workroom began with no readers and no email subscribers. I registered my name as a domain in late 2009 and installed WordPress. This led to learning HTML, then CSS, then email marketing and automation software. I wrote and published hundreds of articles, some of which traveled far on social media.
Role
Founder, writer, podcaster
Results
- Top ten on Google search results for terms like: “how to write a chorus,” “song ideas,” “rhyme schemes,” and “songwriting prompts.”
- 3,733 email subscribers1 from scratch
- 106,643 StumbleUpon visitors2 to an article called “33 Ways to Make More Time in Your Life for Music-Making”
- 13.2% click-through rate on a single link in an email campaign. The Workroom routinely scores 7.5% click-through.3
- Designed, published, and sold my first eBook
- Designed, built, and sold four editions of my first online course
Writing Samples
- Podcast: 14 Songs in 28 Days (and Other Adventures in Speed Songwriting)
- Have You Mastered All 7 of these Basic Rhyme Schemes?
- [How to Write Better Love Songs with the Help of Ancient Roman Convicts]
(http://nicholastozier.com/write-better-love-songs-with-the-help-of-ancient-roman-convicts/) - How to Write a Chorus That Your Listeners Will Want to Hear Again (and Again, and Again…)
Skills used
- Content writing
- Content editing
- Podcast scripting & production
- SEO
- Email coding, segmentation, automation, and metrics
- Double opt-in, CAN-SPAM compliance, and other best practices
Software and systems used
- WordPress
- MailChimp
- HTML & CSS
- Markdown, a plain text syntax that streamlines content workflow (converts to HTML)
- Sensei instructional design software (integrates with WooCommerce)
- Getting Things Done (GTD) for project organization & deadline management
- Microsoft office
- Adobe Audition recording software
- Filezilla FTP software
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- Source: MailChimp stats, retrieved January 2, 2018 ↩
- Source: StumbleUpon ↩
- Source: MailChimp stats, retrieved January 2, 2018. The high percentage is due to a long-term strategy I’ve been rolling out for years. Ask if you’re curious. ↩